Happy New Year Everyone!
Over the past month we deployed a new, lighter & faster mobile website AND an App for both Android® and iPhone®. This is our very first version and we have numerous updates and enhancements scheduled to go into our new App this quarter! Check back frequently for more updates, new inventory and fresh new content! Let us know what you think!
Download the OROLATINA® App for iOS
Download the OROLATINA® App for Android
January’s Birthstone is the Garnet
Hello & Happy New Year to Everyone! This month OROLATINA® is featuring January’s Birthstone, the Garnet. We added more than a dozen new Garnet Jewelry pieces to our collection on OROLATINA.com®, all in Fine 14 Karat Gold.
The Garnet is a special type of Gemstone. It is a composite Gemstone; therefore it consists of different minerals (and the quantity of each mineral varies from stone to stone) that form chemical bonds together. There are more than 30 varieties of Garnet, some of these considered in theory, with the major varieties being Pyrope, Almandine, Spessartine, Andradite, Grossular, and Uvarovite (being quite rare).
The Garnet stone ranges on the Moh’s Scale of Hardness from 6.5 to 7.5 depending on the amount of the mineral Almandine in each specific stone. Learn more about Garnet Gemstones in our education section.
Please keep in mind you can finance your purchase with Affirm® at Checkout! Receive your
Receive your merchandise today & Pay Over Time on Your Terms!
merchandise today and pay over 3, 6, and 12 months. We set up this arrangement with Affirm® exactly one year ago and have had no complaints about the level of service that Affirm® offers.
OROLATINA®’s selection of Garnet Jewelry in fine 14 Karat Gold is for all tastes and budgets. Shipping is Free and all of our 14K Gold Garnet Jewelry is backed by a 30 Day Money Back Guarantee! Shop with us and see why we have been A+ Rated by the Better Business Bureau for 10 Years!
Up to 80% OFF Retail Store-wide! Free Insured Shipping & 30 Day Money Back Guarantee!
Another wonderful Christmas has come and gone and we now look forward to a New Year in 2016! Normally, I would expound upon our year end clearance sale, and go into detail on many of the new items & collections we recently received in inventory, such as our beautiful new collection of diamond bracelets, or cameo jewelry. However, in turning over a new leaf, or changing with the times, or perhaps we can call it a New Year’s Resolution, I have decided to go into a different subject:
THE FOLLY OF SALES & “DISCOUNTS”
Retailers around the world, including OROLATINA®, must now make room for their 2016 Merchandise.
Interestingly, customers (the general public for the most part), are often not able to distinguish between a retailer and a discount-retailer and a retailer who, because of a simple lack of overhead (like most Internet-only retailers), set prices very low. Customers are of course, naturally drawn to bigger and bigger discount advertisements (such as 80% Off), more than they are to advertisements purporting smaller discounts (20% Off). Most retailers deliberately create an inflated number, that no sane human being on even an above average budget would purchase items for. Then they discount the merchandise by 50/60/70/80% to get to a number where many, if not at least some, can not only afford the item, but the customer also receives a perceived value and it makes them feel like they “got a deal”. This makes a person wonder, who, if anyone, did purchase the items at full price, or at less of a discount; and by extension, allowed themselves to be fleeced by the very business they are patronizing?
OROLATINA® prices most of it’s jewelry, THROUGHOUT THE YEAR (every year for the past 10 years), at or near 50% off of Retail (also known as Manufacturer’s Suggested Retail Price, or MSRP). This means, even when there is/was not a specific sale being advertised, our customers are ALWAYS receiving approximately 50% off of retail store prices on quality gold jewelry, diamond jewelry and gemstone jewelry. Therefore, when OROLATINA® runs a 20% off sale, items are then actually priced at 60% Off Retail Store Prices. For example, the MSRP let us say that a 14K Gold Men’s Masonic Ring has an MSRP of $1000.00. The every day price on OROLATINA.com® is then $500.00. If OROLATINA® runs a 20% off sale, the ring is now priced at $400.00 (or 20% of $500.00).
Many retailers, in an effort to “one up the other”, inflate the MSRP to a ridiculous number so they can publish an 80% Off Sale, still make a profit, and not be found advertising falsely. We found our most recent 20% off sale (Christmas) to be a bit of a disappointment. We discovered that website visitors (prospective customers) are typically unaware of this “Six of One, Half Dozen of the Other” scenario; and only those who were looking at “Pricing per Gram” were able to differentiate the difference between our pricing and our competitors pricing, and then made a purchase on OROLATINA.com®! In fact, until the past year, OROLATINA® NEVER ran a sale or ad campaign indicating a special “sale” of any kind. Our efforts were mainly focused on customer service, product selection, and search engine optimization (SEO). Paid Marketing and generation of marketing materials, until recently, was put to the side.
Unfortunately, OROLATINA® does not have the budget to educate the entire world on the Folly of Sales & Discounts and Retailer Pricing; and therefore in the future, we will adhere to a legitimate, more industry standard approach to our marketing of products and discounts. We will continue to have the same every day low pricing, which fluctuates with the 2nd London Fix Price of Gold (the market price of gold); only our marketing statements & value proposition will be communicated differently.
It pleases us that the customer base we have developed over the past 10 years is one of educated jewelry buyers who recognize value and take the time to divide the price by the weight, and then compare their results to the offerings of our competitors. It is unusual for any retailer to compete with our pricing, and as it happens, the large the retailer, the less likely they are to be able to compete; another concept that is seemingly counter-intuitive. This only becomes more difficult for the consumer when the offering of the retailer cannot be properly compared, such as with items only offered (or seemingly only offered by) the one retailer. In this case, comparison is impossible. Historically, we have had a mix of these experiences with our customers, because many of the items we carry are generally not carried anywhere else. We plan to continue refining our inventory to create a selection that continues to evolve towards an OROLATINA®-branded uniqueness, hence our recently trademarked slogan “From the Chic, to the Unique®”
From all of us in the OROLATINA® Family, to all of you and your families, we wish you peace and prosperity in 2016!
Happy Holidays!
The OROLATINA® Family
Up to 80% Off Retail Store Prices! Free Insured Shipping! 30 Day Money Back Guarantee
Merry Christmas! 20% OFF Your Entire Order
Merry Christmas! 20% OFF Your Entire Order
Merry Christmas! 20% OFF Your Entire Order
FREE 2 DAY Shipping!
Happy Holidays Everyone! Christmas is almost upon us and OROLATINA® is now offering FREE 2-Day Insured Shipping and Free Overnight Shipping for orders over $500 Dollars! Save 20% OFF our already deeply discounted prices on all Gold Jewelry, Diamond Jewelry, Gemstone Jewelry & Men’s Gold Jewelry! Purchase with peace-of-mind knowing you have until January 23rd to have your purchase returned to us for ANY reason, and for a Full Refund!
Come see why OROLATINA® has been A+ Rated by the Better Business Bureau for 10 Years! We are a proud member in good standing of the Jewelers Board of Trade, and use the latest technology available for safe & secure purchases on our website, OROLATINA.com®.
We wish everyone a Happy & Safe Holiday Season!
Cheers,
The OROLATINA® Family
Free 2 Day Shipping!
What have you done for Her lately?
Gentlemen,
Christmas Day is fast approaching. How best to demonstrate your affections than with a beautiful piece of gold jewelry! Show her that you love her and thank Her for all she does for you by giving her a gift that will keep on giving throughout the new year! OROLATINA® is offering it’s entire selection of already-deeply-discounted Gold Jewelry, Diamond Jewelry and Gemstone Jewelry at an additional 20% OFF! In addition, relax & enjoy with our 30 Days From Christmas Money Back Guarantee Return Policy!
All OROLATINA® Gold Jewelry is Fine 14 Karat Gold. All stock orders receive Free Insured Shipping! Know that your complete satisfaction is our ultimate goal and because of our high ideals, OROLATINA® has been A+ Rated by the Better Business Bureau for 10 Years.
You can Finance Your Purchase by going to Checkout and selecting Affirm® (desktop website only). Affirm® offers on-the-spot credit approval and payment terms over 3, 6 and 12 months!
So ask yourself, “What have I done for Her lately?”, and answer that question by making a secure purchase at OROLATINA.com®. From the Chic, to the Unique®, we offer a tremendous selection of Christmas Gift Ideas for all tastes & budgets that She will absolutely adore for years to come!
Happy Holidays!
OROLATINA®
1-888-ORO-LATINA (1-888-676-5284)
What have you done for Her lately?
30 Days From Christmas Return Policy now in effect!
The Holiday Season is upon us, and YES, it is true, ladies around the world generally agree that the smallest packages often contain the biggest gifts! This year OROLATINA® is running a combined promotion beginning December 1st, 2015:
The Smallest Packages Contain the Biggest Gifts!
1) All OROLATINA® Customers will receive 20% OFF of their entire order when they go to Checkout.
2) All OROLATINA® Purchases made between December 1st, 2015 and December 30th, 2015 will receive a 30 Days From Christmas Money Back Guarantee!
This time last year we integrated with a
Receive your merchandise today & Pay Over Time on Your Terms!
fantastic company called Affirm®. They allow you to Receive Your OROLATINA® Purchase TODAY, and pay over 3, 6, and 12 months! Allow Affirm® to help you finance your Big Gift in a Small Package Today!
This is a promotion that will not last and it is our way of saying Happy Holidays to our growing customer base! Thank you all for your patronage throughout 2015 and we at OROLATINA® look forward to serving you again in 2016!
Cheers,
OROLATINA® – Fine Gold Jewelry
Tanzanite… December’s Birthstone
December is upon us and everyone is getting ready for the forthcoming Holiday Season! This month our featured gemstones are Tanzanite and Topaz!
Tanzanite was discovered in 1967 in Tanzania (hence the name), and is thus a recent addition to the Gemological Birthstone Charts, having first been added to the December’s collection of stones by the American Gem Trade Association in in October of 2002. Also included in December’s Birthstones are Zircon & Blue Topaz. Virtually all Tanzanite is heat-treated to bring out the best in it’s natural pleochroism, a feature of the stone that gives it a deep patterned & prismatic appearance. When dug out of the ground, tanzanite is generally a bland, greenish color.
OROLATINA® offers dozens of beautiful 14 Karat Gold Jewelry pieces featuring Tanzanite gemstones at an incredible discount! All OROLATINA® Tanzanite Jewelry is backed by our 30 Day Money Back Guarantee and receives Free Insured Shipping. In addition, our customers can
Receive your merchandise today & Pay Over Time on Your Terms!
apply to Receive 100% Financing on their purchases at OROLATINA.com® simply by selecting Affirm® as their payment method at Checkout.
All OROLATINA® Gold Jewelry is Fine 14 Karat Gold Jewelry. We do not sell “gold fill” or “gold plated” jewelry of any kind. OROLATINA® is A+ Rated by the Better Business Bureau and has held that rating for nearly 10 years! Let the quality of our service, the quality of our website, and the quality of our product make you a loyal OROLATINA® Customer for years to come!
Blue Topaz… A December Birthstone
Blue Topaz Jewelry is a more traditional birthstone for December, and is typically less expensive that Tanzanite given that it is far more common and found in Brazil, Australia, Germany, Russia, The United States, and other locations spanning the globe. Topaz comes in a variety of natural colors, however, the beautiful light to deep dark blues are the most popular color shades of the stone.
Finally, OROLATINA® is pleased to announce our 30 Days From Christmas Return Policy is now in effect! Make a purchase at any time, now through December 25th, and receive a 30
Christmas SALE! 30 Days From Christmas Returns & 20% Off Store-Wide!
Days From Christmas Money Back Guarantee. We believe this appropriate given that most customers will be unable to evaluate their purchase until they open their gifts on Christmas Day. Therefore all returns for purchases between December 1st and December 25th 2015 must be returned to and received by OROLATINA® by close of business on January 23rd, 2016 in order to receive a 100% Money Back Refund.
Wishing you and your family a Happy Holiday Season!
OROLATINA®
The Finest 14 Karat Gold Jewelry in the World!
OROLATINA® is an online retailer of Fine 14 Karat Gold Jewelry including Diamond Jewelry, Gemstone Jewelry and Religious Gold Jewelry. From the Chic to the Unique®, OROLATINA® features elegant designer 14K Gold Jewelry for all tastes & budgets! All stock orders receive Free Insured Shipping and a 30 Day Money Back Guarantee. Shop on OROLATINA.com® today and see why we have been A+ Rated by the BBB for 10 years!
1. ONLY the Finest 14 Karat Gold Jewelry from OROLATINA®. We do not sell gold-plated or “gold-fill” jewelry!
2. All purchases receive Free Insured Shipping via FedEx®. UPS® or USPS®.
3. 30 Day Money Back Guarantee!
4. OROLATINA® is A+ Rated by the Better Business Bureau for nearly 10 Years!
5. Member of the Jeweler’s Board of Trade
6. We accept all major credit cards, Affirm, PayPal and Amazon Payments!
7. OROLATINA.com® uses a GoDaddy Extended Validation Certificate for Safe, Secure & Reliable Purchases.
8. Norton Shopping Guarantee on all purchases!
9. Earn Cash Back IMMEDIATELY with Social Rebate!
10. OROLATINA.com® is a Trustwave TrustedCommerce Protected Website.
OROLATINA® is a family owned and operated business dedicated to providing our customers with the highest level of personalized service directly from the family members themselves! While we employ numerous contractors to assist us with our website and several part-time associates to assist us with our social media endeavors, every order at OROLATINA® receives the attention of a family member; especially in the case of a custom order where attention to our customer’s requirements are most needed.
We encourage our customers to reach out to us any time, either through our website, or on one of the many social media pages we have created such as the OROLATINA® Facebook Page, the OROLATINA® Twitter Page, the OROLATINA® Pinterest Page, the OROLATINA® GooglePlus Page, or on the OROLATINA® Instagram Page. Please provide us with any questions you may have, commentary on our jewelry, or even to share jewelry from a competitor of ours that you fancy!
As we head into the holiday season, we wish you good tidings and a happy & healthy holiday season!
Thank you for your interest & patronage!
The OROLATINA® Family
1-888-ORO-LATINA (1-888-676-5284)
Beautiful Sapphire Jewelry in Fine 14 Karat Gold
Welcome to another edition of our updated Jewelry Blog for the month of September 2015! We will start by asking our readers an interesting question… Do you know some fun facts about The month of September? For starters, in the English language, the word September contains nine letters, which is the same number of the month in a yearly calendar. William Taft has been the only US president in history to have a birthday during the month of September, and a lesser known holiday, Grandparents Day is celebrated on the first Sunday of September, after its first Monday.
This month also celebrates the precious Gem and Birthstone, the Sapphire. With it’s dark & medium blue tones, it is a Gemstone that combines well with White Gold and Yellow Gold, as well as the beautifully fascinating Diamonds. The contrast in their color pairs exceptionally well for a stunning Jewelry and Fashion matching experience. Take a peek inside our current Sapphire Gemstone collections.
Visit our Gemstone Education Section, to read more about Sapphire Gemstones.
September is also an important month for OROLATINA®, as we are approaching a highly anticipated redesign in our website layout, adding new and fascinating Jewelry pieces for the upcoming holiday season, bringing you the best updates in Jewelry and Fashion news, as well as posting more links and ideas on our social media pages on how to wear and combine your fine Jewelry piece… plus many more surprises! This month we are also giving our customers a 10% off discount code and free shipping on all purchases made within continental USA.
As always, stay tuned and have a safe month of September!
Cheers,
OROLATINA®, LLC
Toll Free: 1-888-ORO-LATINA (1-888-676-5284)
International: 1-646-688-3670
